Terms of Service

These Terms of Service (the "Terms") govern your access to and use of UGCflow, the AI-powered UGC creator management platform (the "Service"), operated by UGCflow ("UGCflow", "we", "us"). By creating an account or using the Service, you agree to these Terms on behalf of yourself and, if you use the Service for a company, on behalf of that company (together, "you" or the "Customer"). If you do not agree, do not use the Service.

1. The Service

UGCflow helps brands run UGC (user-generated content) campaigns. The Service includes, among other things: sourcing and matching creators, managing outreach and negotiations, generating campaign briefs and video scripts, analyzing the performance of connected advertising accounts, and reviewing delivered content. Parts of the Service are performed by AI systems (our agent "Ivy"), with your review and approval built into the workflow.

2. Accounts and workspaces

• You must provide accurate account information and keep it up to date.
• You are responsible for all activity under your account and workspaces, including activity by team members you invite.
• You must keep your credentials confidential and notify us promptly at hello@ugcflow.com if you suspect unauthorized access.
• You must be at least 18 years old to use the Service.

3. Connected accounts and third-party platforms

The Service lets you connect third-party accounts, such as a Meta advertising account. By connecting an account, you confirm that you are authorized to grant us access to it, and you instruct us to retrieve data from it (for example campaigns, creatives, and performance metrics) to provide the Service.

Your use of third-party platforms remains subject to their own terms, including the Meta Platform Terms and the terms of Instagram and TikTok. UGCflow is not affiliated with, endorsed by, or sponsored by Meta, Instagram, or TikTok. We may modify or discontinue integrations if a platform changes its APIs or policies.

4. Customer Data, license, and AI improvement

"Customer Data" means data you submit to the Service or that we retrieve on your behalf, including brand profiles, campaign briefs, creator lists, messages, scripts, videos, transcripts, and advertising performance data.

• You own your Customer Data. Nothing in these Terms transfers ownership of Customer Data to us.
• You grant us a worldwide, non-exclusive license to host, process, transmit, and display Customer Data as needed to provide, secure, and support the Service.
• Aggregated and de-identified data. You agree that we may create and use data that has been aggregated across customers or de-identified so it no longer identifies you, your brand, or any individual, in order to operate, benchmark, and improve the Service, including developing and training the machine-learning models that power features such as creator matching, script generation, and performance prediction. We will not use your identifiable Customer Data to train models made available to other customers, and we will not sell Customer Data.
• Where data originates from a third-party platform such as Meta, our use of that data is additionally limited by that platform's terms.

5. AI outputs

The Service generates content and recommendations using AI, including scripts, briefs, outreach messages, creator match scores, and performance forecasts. AI outputs may be inaccurate, incomplete, or unsuitable for your purposes. Metrics such as projected ROAS, delivery estimates, and forecasts are estimates, not guarantees. You are responsible for reviewing AI outputs before relying on them or publishing them, including compliance with advertising rules that apply to your products (for example claims restrictions for cosmetics or supplements and FTC endorsement disclosure requirements).

6. Creators and content

The Service facilitates your relationship with creators, but any agreement for content production is between you and the creator, unless we expressly state otherwise. You are responsible for agreeing usage rights, whitelisting permissions, and compensation with creators, for paying them, and for ensuring that content you run as advertising complies with applicable law and platform policies. UGCflow is not a party to your agreements with creators and is not an employment agency or talent agency.

7. Acceptable use

You will not, and will not permit anyone to:

• use the Service to violate any law, platform policy, or third-party right;
• upload content that is unlawful, infringing, deceptive, or harmful;
• send spam or unsolicited messages in violation of applicable law;
• reverse engineer, scrape, or access the Service to build a competing product;
• probe or disrupt the Service's security or attempt to access data of other customers;
• misrepresent your identity or your authority to connect an account.

8. Fees and billing

• Paid plans are billed in advance on a monthly or annual basis and renew automatically until cancelled. Prices are stated in US dollars and exclude taxes unless stated otherwise.
• You can cancel at any time; the cancellation takes effect at the end of the current billing period. Except where required by law, fees are non-refundable.
• Fees for creator compensation are separate from subscription fees and are payable by you to the creators.
• We may change prices with at least 30 days' notice, effective at your next renewal.

9. Intellectual property

We and our licensors own the Service, including its software, models, designs, and branding. These Terms do not grant you any rights in the Service other than the right to use it in accordance with these Terms. Feedback you provide may be used by us without restriction or obligation.

10. Term and termination

These Terms apply for as long as you use the Service. You may stop using the Service and delete your account at any time. We may suspend or terminate your access if you materially breach these Terms, if required by law, or if your use creates security or legal risk for us or others. Upon termination we will, on request and for a period of 30 days, make your Customer Data available for export, after which we may delete it, except where retention is required by law or the data has been aggregated or de-identified as described in Section 4.

11. Disclaimers

The Service is provided "as is" and "as available". To the maximum extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted or error-free, that AI outputs will be accurate, or that campaigns will achieve any particular result.

12. Limitation of liability

To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data. Our total aggregate liability arising out of or relating to the Service is limited to the amounts you paid to us in the 12 months before the event giving rise to the claim. Nothing in these Terms limits liability that cannot be limited under applicable law.

13. Indemnification

You will defend and indemnify us against third-party claims arising from your Customer Data, your advertising and campaigns, your agreements with creators, or your breach of these Terms.

14. Changes to the Service and these Terms

We continuously improve the Service and may add, change, or remove features. We may update these Terms from time to time; if a change is material, we will notify you (for example by email or in the app) at least 14 days before it takes effect. Continued use of the Service after the effective date constitutes acceptance of the updated Terms.

15. Governing law and disputes

These Terms are governed by the laws of the Netherlands, excluding its conflict of law rules. Disputes will be submitted to the competent court in Amsterdam, the Netherlands, unless mandatory law provides otherwise.

16. Contact

Questions about these Terms? Contact us at hello@ugcflow.com.